How to survive in hard economic times

I am writing this while having a cup of coffee and a toasted sandwich in Costa Coffee, in Pool. It is just after 11 am and the cafe is busy with only a few tables free. The customers are diverse; a group of young mothers with toddlers meeting up for a catch up, a retiredContinue reading “How to survive in hard economic times”

Poor customer services is wasteful

Poor customer services undoubtedly annoys customers and can result in lost sales; however, I want you to think about the impact it has on costs. Poor customer service cost more than good customer service. This simple real-life example I experienced over the last few weeks will illustrate the point.  I have been a customer ofContinue reading “Poor customer services is wasteful”

Don’t waste your money on marketing!

if you are going to sabotage what you do. I love beer and trying new offerings. There is a lager produced in Cornwall, which is one of my favourites, I have been ordering for home delivery ever since the first lockdown. I am on the brewery’s email list so receive offers and news. I wasContinue reading “Don’t waste your money on marketing!”