A ‘Wicked’ Product or Service Mix.

I had assumed that using wicked to mean excellent or wonderful was the idiom of youth, or perhaps youth a few years back, and was amazed to discover that it has its roots in the early 1960s  So now you know that I’m talking about excellent mixes of products or services rather than bad ones.Continue reading “A ‘Wicked’ Product or Service Mix.”

Solve your customers’ problems and they will buy from you.

My first business was selling ice-creams from kiosks on two sites in Cambridge, Lammas Land and Jesus Green. The Lammas Land site was close to a paddling pool and playground which was very well used, so when the sun shone it was busy. However, I was eager to increase sales and would put a signContinue reading “Solve your customers’ problems and they will buy from you.”