On Saturday I popped into Truro for lunch at the Colours Café. While I was there, I decided to explore the parts I didn’t know; there are lots of small streets and alleyways in Truro. The Federation of Small Businesses (FSB) currently has a campaign #MyHiddenGems highlighting small businesses that people may not have heardContinue reading “Hidden gems”
Tag Archives: Sales
BE QUICK AND WAIT
About six months ago I posted about poor communication losing sales, the post was titled, ‘Don’t waste your money on marketing! if you are going to sabotage what you do’ and the moral of the story was, communicate with your customers and they will stay with you, ignore them and they will leave. This postContinue reading “BE QUICK AND WAIT”
Carpe Diem
Whenever I see ‘Carpe Diem’ I cannot help but think of a fancy dish on a restaurant menu in the fish section. That is the strange way my mind works. It is of course Latin and often translated as ‘seize the day’; it is more than that it is an entreaty for someone to makeContinue reading “Carpe Diem”
Less is more, more or less
Very often when I talk to new business owners and, more worryingly, established businesses owners about what the target market is for their products the answer is everyone. It’s nice if everyone buys what you are selling, but it is not a good idea to sell to everyone, one because that is a crowded marketContinue reading “Less is more, more or less”
A ‘Wicked’ Product or Service Mix.
I had assumed that using wicked to mean excellent or wonderful was the idiom of youth, or perhaps youth a few years back, and was amazed to discover that it has its roots in the early 1960s So now you know that I’m talking about excellent mixes of products or services rather than bad ones.Continue reading “A ‘Wicked’ Product or Service Mix.”
Solve your customers’ problems and they will buy from you.
My first business was selling ice-creams from kiosks on two sites in Cambridge, Lammas Land and Jesus Green. The Lammas Land site was close to a paddling pool and playground which was very well used, so when the sun shone it was busy. However, I was eager to increase sales and would put a signContinue reading “Solve your customers’ problems and they will buy from you.”
